FEBRUARY 2013
Lorem was founded with the launch of two flagship products: Emu Balm and Emu Oil Skin Serum.
MARCH 2013
We attended our very first event, the West Country Game Fair, where we had the opportunity to introduce our products directly to customers. The event was a great success, marking the sale of our first pot of Emu Balm and Skin Serum. Since then, we have participated in numerous events across the country, showcasing our products and their benefits. To date, we have sold over 50,000 Emu Balms at events alone. Later that month, we achieved another milestone with our first online sale. As awareness of Emu oil continues to grow, our online sales have steadily increased each year. We remain incredibly grateful for the positive testimonials and referrals that have contributed to our expanding customer base worldwide.
MAY 2013
Our first trade partnership began with Cliffs Chiropractic Clinic in Southend, incorporating our products into professional practice. Today, our range is trusted by physiotherapists, chiropractors, osteopaths, sports therapists, and massage therapists who recognise the quality and effectiveness of our formulations.
JANUARY 2015
Responding to customer demand, we launched our Bath and Foot Spa Salts treatment. By blending the natural benefits of Dead Sea salt with Emu oil and the essential oils found in Emu Balm, we created a product designed for a soothing and immersive experience.
AUGUST 2016
We expanded our range with the launch of Emu Oil Capsules, offering a convenient way to incorporate Emu oil into daily wellness routines. This product continues to grow in popularity each year.
NOVEMBER 2018
A significant milestone was reached when we partnered with a major distributor, making our products available in over 500 chemists across the UK.
MAY 2020
Lorem made its debut on a UK shopping channel, where the overwhelming demand led to regular monthly appearances.
SEPTEMBER 2022
We expanded internationally with our first appearance on an American shopping channel. What was scheduled as a one-hour segment resulted in a complete sellout in just 30 minutes.
NOVEMBER 2024
Since our debut in 2020, we have been featured regularly on the channel each month. Our products have become among the most frequently purchased in the channel's history, with TV sales surpassing £1 million.
DECEMBER 2024
We are excited to introduce our latest innovation—the Ashwagandha range. This new collection features a Muscle & Joint Balm, Calm Balm, and Ashwagandha Capsules, each thoughtfully formulated to support overall well-being with the power of natural ingredients.
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